An Executive’s Introduction To Video Interviewing

An Executive’s Introduction To Video Interviewing

This guide is intended to provide you with a basic overview of video interviewing and the benefits that can be gained when utilised within the recruitment process. But before we start, let’s clarify some of the other terms which are interchangeable with video interviewing: -

  • Virtual Interviewing
  • Digital Interviewing
  • Web Interviewing
  • Conference Interviewing

What is video interviewing?

Video interviewing is transforming the recruitment process for both the employer and candidate. It is when online video technology is utilised to allow candidates and recruitment professionals to engage earlier in the recruitment process to their mutual gain.

What are the different video interviewing options?

There are two main types of video interviewing: pre-recorded video interviewing and live video interviewing.

  • Pre-recorded video interviewing is when the recruiter requests the candidate to answer pre-defined questions through video. With no set interview time, the candidate can complete their answers at their convenience, and the interviewer can watch and re-watch answers at their convenience. The hiring team can then collaborate to assess and score the candidate with in-system scoring features, then the candidate is either removed from the process or shortlisted.

    Pre-recorded video interviewing can also be referred to as One-Way Video Interviewing, Single View Video Interviewing, On-demand Video Interviewing, Asynchronous Video Interviewing and Video Screening.
  • Live video interviewing is a two-way video interview in which a live video interview is conducted between the candidate and recruiter in real time. The video interview itself is often recorded so that the interview can be reviewed and shared with colleagues at a later date. The Best-in-Class live video interviewing software provides features which allow for notes to be taken and provide collaborative scoring amongst the recruiting team.

    Live video interviewing can also be referred to as live interviewing, real time video interviewing, Skype interviewing and two-way video interviewing.

How does pre-recorded video interviewing work and what are the benefits?


Companies who use pre-recorded video interviewing benefit from the following:

  • Video interviewing goes beyond the CV which is particularly valuable when recruiting customer facing roles and when the applications are homogeneous, i.e. graduates, interns.
  • Eliminates the need for scheduling because the interview and review is completed separately at the convenience of both recruiter and candidate.
  • Video interviewing replaces the need for telephone interviewing thereby saving 50%-80% of the time and cost when compared with telephone interviewing.
  • Quicker time-to-hire is achieved through the recruiter saving time and a faster response of the candidate, there is a significantly reduced time-to-hire - gaining a competitive advantage over the competition for talent.
  • Acquire better talent through assessing non-verbal clues such as facial expressions and body language during the pre-screening stage and also opening up the process to more candidates.
  • Introduce collaborative recruitment through engaging the hiring team earlier in the process which means they can participate and engage with candidates quicker.
  • Builds the employer brand as the candidates are engaging with a fully branded interface of the company.
  • Challenges diversity within the recruitment process through assessing the outcome of video interviews.

How does live video interviewing work and what are the benefits?


Many of the pre-recorded video interviewing benefits are easily transferrable to live video interviewing:

  • Collaborative recruitment with the recording of the live interview, sharing, evaluating and scoring features the colleagues can be involved in the decision making, even if they were not present during the live video interview.
  • Two-way visual and audio communication is more engaging and allows a one-to-one rapport to be developed.
  • Reduces geographical barriers and the need to travel thereby saving time and cost which accelerates the recruitment process.
  • No need to download software and no firewall/security issues.
  • Builds employer branding through the branded interface the candidate has a higher perception of the business and the value you place on innovation.
  • Saves time and hassle as a result of the scheduling features that organise the interviews which is offered by the Best-in-Class video interviewing software.

Where does video interviewing fit within the recruitment process

Video interviewing is predominately used as a screening recruitment tool. However, the different types of video interviewing can be used at different stages – below shows the traditional application of video interviewing in the recruitment process.



Video interviewing is now being adopted across the globe by businesses of all sizes and for all roles. Many recruiters would not go back to purely screening candidates from CV's based on the results they have seen since deploying video interviewing.

More information about video interviewing: